But you probably didn't try it PROPERLY.
Fresh squishy bread, crunchy crust, a little more butter than you'd usually use, and just the merest HINT of vegemite.
Also wonderful on toast with a poached egg on top - but ALWAYS just a very LIGHT touch of vegemite. NEVER eat it right out of the jar - it isn't peanut butter!
The guide is to treat it a bit like wasabi - similar amount.